Editorial Planning & Blueprinting
"How can we make our 100th video as compelling as our first video?" a client once asked. We believe that to sustain great creative, you need a detailed strategy to guide editorial and production teams. A good strategy keeps everyone on brand and on concept for the long haul.
Without a strategy, brand gets watered down, content is made that has no relevance, and the original great creative idea sputters.
Our unique approach identifies the kinds of stories that move customers through each stage of their journey, aligning your marketing funnel to the customer’s own mission. For each story type we design a vision that captures a hundred briefs in a single blueprint — a template for repeated storytelling success.
We create achievable editorial plans sized to your team’s capabilities, with a roadmap for growth over time.