Publishing Workflow & Optimization
Great opportunities are mainly missed because of poor execution. As marketers confront the challenge of publishing, traditional creative processes are not able to keep up with the demands of an omnichannel world.
The often hidden stumbling block to sustained greatness is workflow. Designing how content gets made is as important to success as knowing what content to make.
We analyze how content moves from idea to draft to approval and distribution in your organization to discover opportunities that will improve the speed and volume of content production without sacrificing quality.
We bring decades of experience in publishing and marketing to help you implement robust publishing practices and fill gaps in roles and responsibilities so your best ideas don’t die on the vine.