Content Audits & Analysis
Whether you are planning a new campaign, redesigning a web site or creating a new digital product, success depends on first getting a real understanding of the content you have and the content you need.
- What content do you have?
- Is your content relevant to your customers’ real needs?
- How effectively is your content meeting your business goals and where is it missing the mark?
- What content should you make that you aren’t making now?
- What are your competitors doing, and what are your biggest content opportunities?
- How can you get more value from content?
Types of audits
Summary Content Audit
A qualitative audit that assesses content against high-level business and brand goals. We produce insights and recommendations of new content you should make, ways to improve existing content, and content you should sunset.
A survey assessing the types of content deployed to each of your social channels to determine what works best in each channel. This review enables decisionmaking about the role each social media channel can and should play in your overall marcom efforts.
Content Migration Audit
A comprehensive inventory of all existing content to be considered for a migration, as in a site re-platforming or redesign. Conducted as near to migration as possible. The inventory forms the basis for planning, staging and tracking content migration.
Testing whether your content follows SEO best practices is table stakes, today. We cove that but go furrther to assess how your content performs on the topics you need to own in search. We find where to flood the zone and where to avoid even trying to compete.
We measure performance of digital customer experience against ten key principles of shoppability. We evaluate each moment in the customer journey to prioritize opportunities for making a seamless shopping journey for your customers.
We look at content competitors and peers are producing to benchmark your efforts, identify “white space” and areas where it is important to achieve parity. Knowing what your competition is up to helps ensure originality of your own creative.