Content Audits & Analysis
Whether you are planning a new campaign, redesigning a web site or creating a new digital product, I can help you get started with a clear understanding of the content you have and the content you need.
- What content exists? How is it organized? What formats is it in?
- Is your content relevant to your customers’ real needs? Does it help them achieve their objectives?
- How effectively is your content meeting your business goals and where is it missing the mark?
- What content should you make that you aren’t making now?
- What are your competitors doing, and what are your biggest content opportunities?
- How can you get more value from content?
Types of audits
Summary Content Audit
A qualitative audit that assesses content against high-level business and brand goals. We produce insights and identify opportunities for content you should make, ways to improve existing content, and content to sunset.
Content Migration Audit
A comprehensive inventory of all existing content to be considered for a migration, as in a site re-platforming or redesign. Conducted as near to migration as possible. The inventory forms the basis for planning, staging and tracking content migration.
Shoppability Audit
We measure performance of digital customer experience against ten key principles of shoppability. We evaluate each moment in the customer journey to prioritize opportunities for making a seamless shopping journey for your customers.
Social Audit
A survey assessing the types of content deployed to each of your social channels to determine what works best in each channel. This review enables decisionmaking about the role each social media channel can and should play in your overall marcom efforts.
Competitive Audit
We look at content competitors and peers are producing to benchmark your efforts, identify “white space” and areas where it is important to achieve parity. Knowing what your competition is up to helps ensure originality of your own creative.
SEO & Search Audit
Testing whether your content follows SEO best practices is table stakes, today. We cover that but go further to assess how your content performs on the topics you need to own in search. We find where to flood the zone and where to avoid even trying to compete.
